Our Atelier in Florence, Italy
An object of intention. Consciously expressed and intentionally delivered, The Substitute transforms the ritual of breathing into an act of self-care.
Just breathe.
Black
$20
Silver
$20
Gold
$20
Three Pack
$50
From Our Atelier
For years, our founder has created garments that empower and inspire from her atelier in the heart of Florence. Every stitch, every seam, every silhouette—intentional.
The Substitute carries forward this legacy. Where beauty and function unite. Where design is purposeful.
Discover Her Story
Transform every breath into an intentional pause
Begin your day with three intentional breaths. Create space before the world demands your attention.
When overwhelm arrives, pause. Return to breath. Return to center. Return to self.
Release the day. Each exhale, a letting go. Each inhale, a renewal.
"An essential part of my evening ritual, just like my skincare routine."
Event Planner, Milan
"The most thoughtful design object I've encountered this year."
Interior Designer, Rome
"I use mine everyday at my studio, instead of smoking cigarettes, to try to quit."
Artist, Florence
"It sits on my desk next to my Moleskine—simple, beautiful, purposeful."
Creative Director, Florence
"It is my new favorite accessory. I use it everyday and travel with it everywhere."
Model, Roma
"I bought one for myself and three more as gifts. The packaging alone is art."
Art Curator, Venice